The Convergence of SEO and Web Usability
Read this book if you wish to understand the implications of accelerating technological change on Web design, Search Engine Optimization (SEO), and Web Usability. Michael Latulippe in this ground breaking book explains modern Web usability and SEO standards in terms of both human user and non-human user. He also puts forth for the first time in this book that in the near future the two fields of Web usability and search engine optimization will converge due to the acceleration of advances happening in the field of information technologies. Using studies done by Jakob Nielsen, Hoa Loranger, Peter Pirolli, and Ray Kurzweil; Michael Latulippe has composed a literary work that predicts what will happen when the two fields of SEO and Web Usability converge into one. You will quickly discover from reading this book, the importance of designing for both human and non-human users.